rogers park bryan wrote:
Let’s cut right to the chase here. John Ourand, a well-respected sports business journalist, came out with a number of predictions for the industry he covers Thursday, and one of them involves the Cubs:
Comcast is going to play hardball with the Cubs’ RSN, which is going to come to market with a price of at least $6 per subscriber per month. To gain leverage, the Cubs will not put any games on WGN or any other over-the-air station. And Sinclair will use the leverage it has from its national network of around 150 local broadcast stations to work out a deal. Comcast will hate it but the popularity of the Cubs, combined with the leverage from Sinclair, will force it to carry the channel when it launches in 2020.
$6 per subscriber per month for a channel that has a single purpose (Cubs coverage) is... a lot. When the Dodgers originally proposed SportsNetLA, Time Warner asked $4.90 per subscriber. The result: only about 30 percent coverage in the L.A. market. The Yankees’ YES Network was charging $6.50 per subscriber as of the end of 2017, which is probably where the Cubs came up with their $6 figure (a TV market about half the size of the New York market).
At Bleacher Nation, Brett Taylor sums up the issue this way, presuming the Cubs do in fact partner with Sinclair, as has been rumored:
The Cubs do have an ace in the hole, though. Because Sinclair is the largest operator of local networks in the country, they could wield significant leverage against any provider that doesn’t want to pay the Cubs’ RSN price: either you carry the Cubs channel at $6 per month in the greater Chicago area, or we cut off your access to your local ABC/FOX/NBC/CBS stations owned by Sinclair. It’s a cudgel Sinclair used before in getting the carriage it wanted for the Tennis Channel after it purchased that network in 2016. (Notably, Sinclair does not currently own any local providers in Chicago – they tried to buy WGN-9 recently, but were blocked – but they do own stations in downstate Illinois, Iowa, Michigan, and Indiana. Plus, there’s nothing to say they couldn’t leverage stations in other markets if they wanted to be really aggressive.)
Really easy for the nerd writer in Ohio watching the Cubs on MLB.tv to root for the Sinclair to fuck over Chicago cable subscribers.
definitely not paying $6/month for a stupid Cubs channel. gonna drop comcast ASAP if that happens. and i'm a cubs fan, ffs.