Brick wrote:
Now a story came out about how clueless or negligent Warren has been with the tv contracts. He's likely to screw up the stadium too.
It's hard to say for certain exactly what is going on here, but it certainly sounds like Kevin Warren is more than a bit of a conman. The story comes from ESPN, though, which likely wants to eviscerate Warren and the Big Ten since it was excluded from the new contract. Coaches that Warren alienated during his tenure as commissioner are also probably seeking revenge and may be providing cover for their bosses, who apparently either failed to perform their duties in reviewing some key details of the agreement (which seems unlikely for many reasons) or are simply blaming Warren for their own refusal to inform coaches about key aspects of the deal. Nevertheless, this appears to be a blockbuster story with many bombshell revelations. Full story is
here.
ESPN wrote:
Lastly, Petitti prioritized the official completion of the massive television contract worth more than $7 billion negotiated by his predecessor, Kevin Warren. This issue may have seemed like a mere formality, but complications to the much-celebrated deal arose soon after he accepted the job.
Nearly three months before the season kicks off and those TV deals begin, the Big Ten does not have completed longform contracts, which include the fine print details. Instead, Petitti is engaged in significant "horse trading," according to multiple sources, to get the NBC primetime deal finished and figure out what the network calls "outstanding issues" in order to uphold as much value as possible.
"These deals aren't done, and they aren't what they were represented to be from the standpoint of the NBC deal and the availability of all members to participate in November games in primetime," said an industry source.
Interviews with nearly a dozen sources in and around the Big Ten and the college sports industry paint a picture of Petitti sprinting to navigate details left unresolved from his predecessor.
As a result, there's a trail of unhappy athletic directors seeing money disappearing from their bottom line, frustrated television executives and big-name coaches irked about the lack of transparency in details that weren't communicated to them.
Kevin Warren took over as Big Ten commissioner in January 2020, and in just three years at the helm, he dealt with the COVID-19 pandemic, helped bring USC and UCLA into the conference in a landscape-altering deal, and secured the massive TV payday before heading back to the NFL as team president and CEO of the Chicago Bears.
When he accepted that job, he said he was leaving the Big Ten in a "demonstratively better position," which was true financially as its schools project more revenue than any league over the course of the deal. His work adding USC and UCLA, who join the conference after the 2023-24 season, was widely praised by members and provided a financial jolt to the television deal.
On campus, it's a bit more muddled. Big Ten schools have seen potential revenue disappear the past few months from a contract that was announced back in August as being worth an average of nearly $1 billion per year through the 2029 football season. More than $70 million in total is suddenly in flux -- nearly $5 million per school -- and it has left administrators around the league seeking answers and calling for financial accountability.
Recently, schools have found out:
They are going to have to pay back nearly $40 million to Fox because, according to sources, Warren delivered NBC the Big Ten football title game in 2026 without the full authority to do so. This all has unfolded under the complicated backdrop of the Big Ten conference not actually controlling the rights to the inventory of this latest deal -- the Big Ten Network does, which is majority owned by Fox. (More on that below.)
They are going to have to pay $25 million total for a deal to pay Fox back for lost 2020 football game inventory. This came after an arrangement between Fox and the conference that was unable to muster the lost revenue from the COVID-19 season.
There's tens of millions of dollars of value of the NBC primetime deal in flux, as Petitti has been racing to ensure it keeps as much of its original value as possible. Historically in the Big Ten, after the first weekend in November, schools were not required to play night games for myriad reasons -- health, recovery and campus logistics among them. These were known in league circles as "tolerances," and prior television contracts accounted for them.
Multiple sources told ESPN there's been pushback from a number of schools, including Michigan, Ohio State and Penn State, to play those late-November night games under the new contract. That leaves Petitti to figure out how to uphold a deal for hundreds of millions of dollars for primetime games without cooperation from some of the league's marquee teams for part of the regular season's most important month.
Athletic departments and coaches around the Big Ten say they were surprised November night games would be part of the deal. They weren't asked for permission to play them prior to the deal or informed of the change ahead of the deal, according to sources. At the same time, NBC wasn't aware until well after the initial contract was signed this summer that these big-brand schools had historic tolerances that were part of the prior television arrangements and would resist being available.
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Antonio Gramsci wrote:
The crisis consists precisely in the fact that the old is dying and the new cannot be born; in this interregnum a great variety of morbid symptoms appear.