Juice's Lecture Notes wrote:
Alright, so let's take stock, the identity from the old guard of hosts is gone completely from the lineup, save for Spiegs in afternoons who was an intern when the station gained its voice.
The new guard is also gone, either fired off during COVID or leaving for greener cable TV pastures.
In mornings the station has a dependable ratings workhorse, albeit helmed by guys quickly approaching 60.
Middays is now two people who, in bidding farewell to the last of the old guard, admitted they're not from Chicago so aren't familiar with the impact of the departed hosts. What's more, this pairing is being openly disdained by the patrons of the usual friendly confines of social media like Reddit and Twitch.
And finally in afternoons are the guys who have some of the longest running tenures of any hosts at the station, but were 4th and 5th starter types who got the prime drivetime slot almost by default. One is a middle aged man doing an off-Broadway production of what Bernstein created in the late 90s. And the other...I don't even know what to call Spiegel's approach to radio...holistic, maybe?
There's no firebrand to drive SEO on social media, no comedian to generate viral clips and bits, and the last of the old guard set fire to the bridges connecting the station to the local kingdom of the largest non-establishment sports media company going right now.
Oh, and you're paying at least one guy to go away.
First of all, Mulligan has to be coming up on 67 by now, right? He's a hard...whatever-age-he-is.
But yeah, this is a dire lineup. If they didn't have the Cubs, they'd be deeply screwed, because that's the only attraction they have left. Laurence has his little fanbase, and people seem to put the morning show on out of habit, but you now have a complete non-entity in the middle of the lineup and no one in the pipeline to come up and take it over. What do you do? Go back to Jason Goff to have him antagonize listeners and go up his own ass about a Clippers-Rockets series? Tried that, didn't work. Chris Rongey, who did his best work with
the guy you just fired and who hasn't been a regular presence on the station since the Sox left? No, that's the thinking fan's "bring back Murph" at this point. Keep riding with part-time TV sports anchors who aren't even from here? At your own peril.
I checked the Infinity Sports Network site and Rich Eisen runs from 11-2 in Central Time. I wonder if they can cut a deal where he would do a special 10 a.m. hour "exclusive to Chicago" as voice-tracked and reheated as possible ahead of his national show, and then you can sell it as a "Chicago lineup." I think Cumulus and WLS had a similar deal with Ben Shapiro. But that could at least see you through the rest of 2025 and who knows what happens from there.
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Molly Lambert wrote:
The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.