North-Jiggetts show debuts: First impressions
1/12/2009 Chicago Business
Got to experience what it is like to wake up with Mike North this morning. All I can say is that I feel sorry for his wife, BeBe.
Just a joke, Mike.
The assignment was to view Mr. North and Dan Jiggett's new show, "Monsters in the Morning," which airs weekdays from 6-9 a.m. on Comcast SportsNet.
Now, this will be first impressions more than a review. To be fair, new shows take time to develop and hit their stride. A morning program isn't like a Broadway play or a concert. It is going to evolve. What you saw today isn't going to be the same as what you'll see from "Monsters" six months or even a year from now.
Also, I took in all three hours. Only Mr. North's mother and people with nothing to do will watch the show wire to wire. Most people will sample 15-20 minutes tops while getting ready for work. The experience is much different that way.
Having said that, when Mr. North said early on, "We've got 2 hours, 55 minutes to go," I definitely braced myself for a long morning.
Here are some of my first impressions:
The legendary rock group Chicago did the opening theme, inserting "Monster" lyrics to the music of its song "Old Days." It is a nice touch for us old-timers, but I couldn't help but wonder if it will resonate with the younger viewers?
Mr. North opened by noting his partnership with Mr. Jiggetts at WSCR. "So we took a little bit of a break, what's the big deal?"
The attire of the hosts definitely is casual. Mr. Jiggetts wore a dark sweater, while Mr. North had a vintage White Sox T-shirt that said Chicago on it. I have the same one. Hey, Mike, did you get yours at Nordstrom too?
Mr. North said, "Mom, I'm on TV wearing a T-shirt in the morning."
The first hour was a bit slow, as the hosts seemed bent on taking care of title sponsor NextStep Medical Staffing. There was a long interview with the company's CEO David Hernandez.
Mr. North said he is going to tone down his act a bit for television. However, when Mr. Hernandez presented him with NextStep attire, Mr. North said, "We have an examination for the (female) interns after the show."
Mr. Jiggetts said, "Easy, easy."
Jen Patterson fit in nicely with the sports, weather and traffic updates. Of course, that's when you heard her. She suffered from the dread first-show glitches as her microphone was off a couple of times.
The show picked up in the second hour with Blackhawks Chairman Rocky Wirtz making an appearance in the studio. Mr. Wirtz always is entertaining.
However, it was interesting to note that Mr. Wirtz complained that the NHL's national cable outlet, Versus, is difficult to find. Mr. Jiggetts quickly mentioned that Versus is owned by Comcast.
The highlight of the show was a visit from Chicago Mayor Richard M. Daley during the 8 a.m. hour. Mr. North had fun with the mayor, asking him to fix his parking tickets and what garb he wears to watch football games.
The mayor stumped for the Olympics and continued to throw out the notion that Chicago could support a second NFL team. That won't happen because of two words: Da Bears.
The show seemed to pick up its pace in the third hour, as Messrs. North and Jiggetts bantered in the final segment.
Mr. North said, "Dan and I used to agree 80% of the time. It was the other 20% when things went haywire."
First-show concerns:
I know Mr. North wants to give his advertisers a big bang for their buck, but he is going to have to be careful not to go overboard. Long in-show commercials will have viewers reaching for their remotes.
If the show is going to do live calls, they'd better be really, really good calls. Unlike radio, it looks awkward seeing the hosts sit there in silence on television while a bad caller stumbles and rambles on with nothing to say. I still think the show might be better off responding to e-mails from viewers.
Will the show be able to continually deliver good guests? With three hours to fill every morning, "Monsters" will need a steady stream of A-list guests who stop by the studio. They aren't going to get Mr. Daley or Mr. Wirtz every day. That will be a big challenge for producer Ryan McGuffey.
Anyway, Day 1 is in the books for "Monsters." There's some potential here. Let's see what it looks like a few months from now.
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