SID- When are you going to change your user name to "MVP is doomed"?

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-"God is great. Beer is good. And People are crazy!"

Well, I would quibble with his last sentence:

"Like North, who launched a morning show on Comcast SportsNet Chicago last week, he's certain to find another rewarding gig elsewhere."

I don't think it's been established yet that the Comcast gig will be "rewarding" for North.

As soon as someone tells me how to change it, I will. I have a new name in mind.

Cox doesn't realize that $600K for sports yakking is no longer reasonable. Also, agree with your point on his last line. North's new deal is unlikely to be rewarding for him. Cox seems like a sycophant who is trying to kiss up to the bad boys of radio and take the easy swipe at management. I've seen better coverage of this story on some of these threads than what Cox offers.

Aparicio, you seem hell bent on attacking Mac at every turn and you demonstrate zero or little understanding if you say any dollar amount is not worth it. What if Mac brings in close to $ 2 million in revenue versus a guy making $100K, who brings in $500K, is he worth it?

I agree that scenario can be capped out at some point in the $500K to $1M range for a salary, but what you have just stated is that the personality on the air is irrelevant to the ratings/gross income.

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I have none

That is not what I have stated. What I am stating is that the market for local talent has absolutely cratered in the last year and, given the oligopoly that is radio ownership, lower salaries will be here to stay. They don't have to pay anyone that much money to do that job. Period. Once you've broken the upward cycle of salaries in a profession like that and you have an oligopoly with national interests and the cost synergy of centralized programming you will see a very different industry emerge. While personality can drive ratings and income what I'm saying is that they'll pay ratings leaders much less than they used to and it will cascade down. Big national names will continue to draw seven and, in some cases, eight figures. Mac will never be one of those. Neither will Dahl or North. They are formerly overpaid local guys and they'll either leave the business or accept the new reality of salaries. Think about it, $200K or $300K for what these guys do is more than fair.

Mac knows this and if he gets a gig at the Score or elsewhere it will be for half what he made before....and he'll take it because he is smarter than North. There I said something nice about him.

Gee, all the overpriced talent seems to be getting let go. Doesn't that tell you something about your assumption of revenue being generated by this so called talent?

Advertising dollars are going to the internet at a fast pace and radio and newspapers are the big losers. They've got to cut costs to make money. The days of overblown salaries for overblown egos is over. Mac is nothing new...he's just the latest example in an industry rationalization that is overdue.

Something tells me Mac will roll out of bed for less than $350K, as will Lil' Danny Bernstine.
Aparicio is right, the business climate of radio has changed dramatically in the last 18 months. Long gone are the fat contracts for local talent.
North was one lucky mother fucker to be so drastically overpaid for so long. He's also a dumb fuck for not taking the Score's offer.
Roe Conn may be the next to roll out of bed for less than half his current salary.
Times are tough. They gotta tighten their belts just like the rest of us schlubs.

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We all have private ails. The troublemakers are they who need public cures for their private ails.- Eric Hoffer