Good God ... why?!?!?
Pound for pound, ex-players tend to make very shitty tv people ... even if they are blessed with a metric shitload of knowledge and know-how, it's usually their presentation and communication skills that tend to, in a word, blow - and in two words, blow dogs.
He was brought in on the gamble of a quick ratings boost ('hey, Frank's gonna be on TV - let's check him out') hoping there are long-term gains. Not that there's anything inherently wrong with it, but it's just been done to bloody death.
Has more of a Vince Russo one-shot than a long-term plan, at least to my tastes.
(Let the record show - I'm an old school 'Love the Cubs' - 'Hate the White Sox' guy, but Frank is owed a huge apology from MLB and he should be universally thanked by all fans for his (assumed) not getting involved in taking the gas and thus losing out on $ and at least one MVP award. And then made fun of mercilessly for his grand-mol-retard record-label idea.)