Chicagosportswebio.com is changing the Chicago media industry
Kenneth Zenger - Chicago Business Examiner - June 10
Chicagosportswebio.com is making a name for itself as a premiere content provider of Chicago sports talk and they are trailblazing changes in the media industry while doing it. This new website is filling a niche by delivering quality content designed to be accessible for people on the internet. With a lineup of notable sports talk talent broadcasting on weekdays from 6 a.m – 6 p.m., Chicagosportswebio was launched in April. The site has quickly found a fan base and is now achieving 7,000-10,000 hits per day of dedicated sports fans. Awareness of the website was gained through a very effective integrated offline marketing campaign that included billboards, television, and radio spots. Spectrum Entertainment Group, which manages the site, is forging a new way of creating content for talk radio and they are reaping the rewards of being an early adopter.

Radio stations have been streaming their content over the internet for several years but chicagosportswebio.com has a different business model. They are looking at the business from a different perspective by focusing on internet-based broadcasting instead of terrestrial broadcasting. This allows the company to operate with much lower operating expenses and to begin broadcasting without the initial expenses of purchasing a radio signal, leasing air time, or managing through the complexities of government regulations and licensing. Instead, they are able to focus on developing talent, creating shows, and focusing on competing with great content and interesting marketing plans.

As consumers grow more comfortable with internet-delivered media, fans of sports talk radio will seek sites like chicagosportswebio.com and sire hits will grow. However, this is just one outlet for the content and there are numerous opportunities to increase revenue sources. In a recent interview with Ed Sherman, Spectrum Entertainment Group CEO David Hernandez stated that they are already exploring opportunities to license their content for delivery on several AM and FM stations in the market. As new outlets come on line to deliver Chicagosportswebio content, the website will grow even larger and the hits per day will continue to increase. Expanding into other outlets is a strategy that will not only produce new revenue streams but will also expand the fan base for the site. This site expansion and hit growth will allow the company to increase its advertising revenues.

The speed of growth and quick expansion of chicagosportswebio.com is a good indicator that the world of media is changing and there is room for small nimble content creators. Chicagosportswebio.com has made a great splash in the industry and they have ample room for growth. They can expand their programming hours into the evenings and weekends, expand their delivery mechanisms through licensing deals, expand into mobile content delivery, and expand into satellite radio. Additionally, Spectrum Entertainment Group can expand their successful business concept into other cities and regions around the country.

Chicagosportswebio.com has successfully launched their service into the Chicago market. The business model is dynamic and allows the company to focus on content first and delivery second. As existing competitors react and new competitors emulate the model the question is will Chicagosportswebio.com make the right decisions and continue to carve their own niche and successfully change the hyper-competitive media industry? If early performance offers insight I would say that Chicagosportswebio.com will continue to be successful and will not only make good decisions but will surprise us. They are changing an industry and I believe will ultimately establish Chicagosportswebio.com as a mainstay in the Chicago media industry.

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Jackie "Smoke" Davis. Da Butcha Da Betta.

I guess you can find at least one person to write BS for the right price. What a piece of horseshit tha article is.

Basically another press release. There's no other source on the site traffic other than Hernandez, so it shouldn't be stated as a fact.

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I distrust those people who know so well what God wants them to do, because I notice it always coincides with their own desires. -Susan B. Anthony

For the facts go to a third party source. At www.alexa.com chicagosportswebio's traffic rankings are horrible. It is ranked 178,560 in U.S. web rankings and 713,327 in the world and the average length of stay on the site is a shocking 2.1 minutes per day. In comparison, this site, score670.com is ranked 35,721 in the U.S. and 215,935 in the world with an average length of stay per visit of 16 minutes per day. Good job bigfan...your site is more than 5 times as valuable as chicagosportswebio.

You can see this for yourself at http://www.alexa.com/siteinfo/chicagosportswebio.com . Just the facts please.

I don't care about all of the happy horsesh!t that North, Rodriguez, Kirk or anyone else is spewing. Chicagosportswebio is an unmitigated disaster and will be out of business by this time next year.

Who's Kenneth Zenger? - & What's the Chicago Business Examiner?

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Nozomi Kurahashi is an alias chosen by Yoshizawa Ayumi following her teen debut as a nude gravure idol in Japan.

Alexis's 2.5 minute time does NOT take into account streaming. Just browsing.
So if listen, but browse elsewhere, or do something else other than read and reread Jen's bio you're going to see 2.1 minutes for you even though you were streaming for hours.

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"Play until it hurts, then play until it hurts to not play."
http://soundcloud.com/darkside124 HOF 2013, MM Champion 2014

From examiner.com:
"Kenneth Zenger is a business consultant, writer and a blogger. He has experience in new media, internet development and has managed marketing and communication projects around the world. Ken writes about business and helps companies improve their marketing efforts, manage media relations, and improve their mindshare and global reputation. He holds a B.A. in Film and Media from Columbia College Chicago, an MBA from the Brennan School of Business, and he attended L'Ecole de Management de Strasbourg at the Université Robert Schuman in Strasbourg, France. He is a member of the Chicago Interactive Marketing Association and is a volunteer for Ronald McDonald House Charities of Chicagoland and Northwest Indiana. Ken speaks, writes business articles, publishes newsletters, conducts online market research studies, develops marketing plans, writes and distributes press releases and develops media relations strategies. Find him at ChiefMarketist.com."

So basically he's a PR/marketing guy and this series of examiner sites basically puts out press releases disguised as business articles. Apparently, he's also involved in some 199 fewer charities than Mike North.

This is one reason I love this board. People "keeping it real" and disputing, with facts, a lot of the BS that is thrown out there. Thanks!

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Proud to be UNVERIFIED.

I've said this before, but Alexa is a very flawed method of measuring site popularity beyond the most popular sites on the web. Alexa does nothing to prove or disprove Hernandez's assertions about his own site's traffic.

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I distrust those people who know so well what God wants them to do, because I notice it always coincides with their own desires. -Susan B. Anthony

Okay ... then what metric are we supposed to use then if not Alexa?

I'm not saying Alexa is good, bad, or indifferent - I'm only pointing out that your statement "I've said this before, etc." doesn't really have any inherent authority behind it, mult or no mult.

The long and short of it is, if you're going to say something sucks, it would be more insightful to actually have a comparative introduced shortly thereafter.

Not sayin', just sayin'...

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Power is always in the hands of the masses of men. What oppresses the masses is their own ignorance, their own short-sighted selfishness.
- Henry George

[quote="Don Tiny"]Okay ... then what metric are we supposed to use then if not Alexa?

[quote]

audited financial statements.

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Reality is your friend, not your enemy. -- Seacrest

as long as the pussification of 670 the score continues there will always be a high demand for chicagosportswebio.com

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the world will always the world. your entire existence is defined by your response.

If Webio can just hold it's own until high school basketball season starts, the hits--and therefore, the ad revenue--will skyrocket as people tune in to hear Mike's tales of the Notre Dame hardwood.

(Yes, Kenneth Zenger, you have my permission to use that in your next press release masquerading as a meaningful business article.)

Okay ... do you have those handy?

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Power is always in the hands of the masses of men. What oppresses the masses is their own ignorance, their own short-sighted selfishness.
- Henry George

You cannot know the real numbers unless you have access to log files.

This site is a little more scientific in that it takes in more factors (and puts a dollar value on the domain if it were to be sold)—http://stimator.com—but, again, log files are the only way to truly know. BigFan could tell you exactly how much traffic this site got last week, or any period.

BTW on Stimator, always in flux:

ChicagoSportsWebio.com - $135.
Score670.com - $154.
670theScore.com - $1,480.
NorthtoNorth.com - $71.
TerryBoers.com - $83.

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I distrust those people who know so well what God wants them to do, because I notice it always coincides with their own desires. -Susan B. Anthony

The more I think about that ridiculous David Hernandez article by Kenneth Zenger in the promotional rag Chicago Business Examiner the more I think it is total BS. There is no way they are profitable and, in fact, are likely hemmoraging money. This article was likely set up by Hernandez with Zenger as a naive pawn. I smell a problem and am guessing this whole thing could blow up sooner than any of us think. This baby going down....and fast.

This is a completely different business model.

Their costs are squat. Their break even point is very low.

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Just watch, the problem is their revenue is non-existent...and expenses aren't as low as you think with all of that headcount. Gloopan, we agree on Mac but you'll come around to seeing this my way too.

The only real cost is the "talent". Any knucklehead can afford to "broadcast" on the internet.

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Well Gloopan...looks like I was right....aww heck you're still right about Barney...oh I mean Mac

"Where's your messiah now, nyahhhh?"

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sugatsune. boricuabutch.