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How can you say don't blame the hosts? The general topics show was Mike's idea. He has all the power in the world to change that. It's been proven time and time again that he can do whatever he wants and Chunga won't stop him.
It's not that just I don't like the format of the show; the overwhelming majority of WSCR listeners don't like the format of the show. If you read back in old threads you'll see complements all over and even entire threads devoted to "The show was good today cause Mike stuck to sports" But I do exactly what you suggest in your post. Once I leave the house and don't have the PITA of rolling a dial back and forth on my old ass alarm clock, as soon as Mike goes off sports, I punch the button. Unfortunately that's for a majority of the time he's on the air.
This is the heart of the problem:
a) He isn't winning sports fans, because he doesn't talk enough of it. Therefore, people who want to hear sports talk tune to Mike and Mike.
b) He isn't winning political/general topic fans, because he doesn't know dick about most of it. Therefore, people who want to hear regular talk radio tune to WBBM, WGN, and the other talk radio stations available to them.
Basically, North needs to decide on the format of his show, because while he is trying to appeal to everyone, he is appealing to no one. This is why his ratings and show have gone down the crapper.