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Seacrest
 Post subject: So Curious Hair
PostPosted: Tue Nov 05, 2019 8:17 pm 
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You can now have a topic where we can ask direct radio/media questions.


Any thoughts on why would WGN be running 1950's style jingles in 2019?

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FrankDrebin
 Post subject: Re: So Curious Hair
PostPosted: Tue Nov 05, 2019 9:26 pm 
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Seacrest wrote:
You can now have a topic where we can ask direct radio/media questions.


Any thoughts on why would WGN be running 1950's style jingles in 2019?


Because every listener is over 60?

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Seacrest
 Post subject: Re: So Curious Hair
PostPosted: Tue Nov 05, 2019 10:13 pm 
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FrankDrebin wrote:
Seacrest wrote:
You can now have a topic where we can ask direct radio/media questions.


Any thoughts on why would WGN be running 1950's style jingles in 2019?


Because every listener is over 60?


I thought about that.

But isn't it time they tried to change their demo?

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Ogie Oglethorpe
 Post subject: Re: So Curious Hair
PostPosted: Tue Nov 05, 2019 11:56 pm 
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Seacrest wrote:
FrankDrebin wrote:
Seacrest wrote:
You can now have a topic where we can ask direct radio/media questions.


Any thoughts on why would WGN be running 1950's style jingles in 2019?


Because every listener is over 60?


I thought about that.

But isn't it time they tried to change their demo?

I don't think radio stations can change their demo anymore. The younger demo isn't listening over the air and nothing will bring them back.

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Curious Hair
 Post subject: Re: So Curious Hair
PostPosted: Tue Nov 05, 2019 11:58 pm 
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That WGN jingle is awful. It sounds so close to the one that WLS has been using for damn near 50 years now. Feels like a case of out-of-town ownership not knowing the market.

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Hatchetman
 Post subject: Re: So Curious Hair
PostPosted: Wed Nov 06, 2019 9:37 am 
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what's their format nowadays?

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Chet Coppock's Fur Coat
 Post subject: Re: So Curious Hair
PostPosted: Wed Nov 06, 2019 10:17 am 
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WGN has been pushing potential morning listeners towards their TV product for the last decade. Cochran is just there for the old blind people (who don't buy anything) and for the people in their vehicles who don't understand what a podcast or a bluetooth enabled car are.

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Seacrest
 Post subject: Re: So Curious Hair
PostPosted: Wed Nov 06, 2019 11:48 am 
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Chet Coppock's Fur Coat wrote:
WGN has been pushing potential morning listeners towards their TV product for the last decade. Cochran is just there for the old blind people (who don't buy anything) and for the people in their vehicles who don't understand what a podcast or a bluetooth enabled car are.


Interesting that you brought this up.

I hit the station twice yesterday and both times they were doing commercials for North Shore companies.

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