Psycory wrote:
I think the NCAA using these sanctions as a wake up call to schools that put athletics first is hypocritical. Hypocritical because the NCAA is the reason why athletics are put above all else for schools and athletes. The NCAA are the ones who are making a mint as a nonprofit organization (for example, television deals) on the backs of indentured servants (the athletes) at the expense of the athletes' school work. If they really are serious about harming schools that put athletics first, base scholarships on graduation rates, but that will never happen.
I think you are ascribing an undeserved competency to the NCAA. College sports are elevated because they are really, really popular. The NCAA has a secondary role, at best, in that popularity.
As for television deals, the NCAA doesn't make a dime from football television, except the pennies they get for showing the FCS playoffs. They get quite a lot of money from the March Madness tournament, but almost all of that goes back to the schools.
I refuse to draw larger lessons about college athletics from this, because the story is universal. When a politician sends pictures of his penis to a 19 year old, 45% of the population will still support him because of his stance on taxes and abortion or whatever. When the Bears sign a serial wife abuser its totally okay because he can stretch the field. I'm sure that someone more inventive than me can think of more examples.
Popularity creates justifications for all manner of awful things, whether because popularity gets money involved, or because it spawns its own inherent motivations. Add in a dollop of ordinary human failings and these things happen with disappointing regularity. This time it was Penn State, but that's just how the lottery numbers were drawn. Next time it will be the Water Department, or Xerox Corporation, or the Campaign to Re-Elect Joe Smith. So it goes.