This move is not intended to - nor will - affect public perception in any way. This is just for the official relationship between the NFL and the network-that-will-not-be-named. While head injuries and other health issues are a problem for the athletes, the public likes violence and doesn't want it to end. Gladiators actually got killed back in Roman times. The public just loved it. Still does.

Drawing on the forthcoming book League of Denial (Crown Archetype, October 2013) by Steve Fainaru and Mark Fainaru-Wada of ESPN, the film will explore what the league knew and when, what the truth is about football’s effect on the brain, and what can be done.

The film, League of Denial: The NFL’s Concussion Crisis, will air on FRONTLINE on October 8 & 15.

There is not a damned thing wrong with people who are bull shitters.