Im pretty hammered right now.

Haven't tried it, but it's a higher ABV.

I am not a legal expert, how many times do I have to say it?

The bar I went to on Sunday had Hopslam in bottles. Good stuff.

The bar I went to on Sunday had Hopslam in bottles. Good stuff.

Im pretty hammered right now.

The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.

"Miller Fortune is about making choices and millennials are about game planning their nights as they are going out so the Miller Fortune site takes them through the process by offering product locators and information about product," Meek said.

That's unpossible!

The move is in response to the tendency of millennials to purchase distilled spirits instead of beers, presumably because they are drawn toward the higher alcohol content. Regular beers are usually around 5 percent alcohol by volume and light beers are about 4.2 percent.

The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.

Haven't tried it, but it's a higher ABV.

Fucking millennials again! First Jimmy Fallon, now imaginary whiskey beer?

So, it's actually for making choices and gameplanning my night. I get it now.

"There's that inflection point that guys see in their nights -- the do-I-stay-or-do-I-go moment, this decision point," says David Kroll, head of innovation for MillerCoors, paraphrasing the lyrics of the great Mick Jones of The Clash. "Do I go home and get eight hours sleep, or do I keep the night going? We want to own that moment. We're a bit of an instigator for making that decision."

The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.

We want to own that moment.

The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.

I went to http://www.millerfortune.com/FindYourFortune and the top results I got were for Walgreens, Jewel-Osco, and Target. My night is gameplanned.

I went to http://www.millerfortune.com/FindYourFortune and the top results I got were for Walgreens, Jewel-Osco, and Target. My night is gameplanned.

The arrival of Miller Fortune, 6.9 percent alcohol by volume, comes two years after the principal rival of MillerCoors, Anheuser-Busch InBev, introduced Bud Light Platinum beer, 6 percent alcohol by volume. Regular beers are around 5 percent, while light beers are about 4.2 percent.

In that vein, the debut commercials feature Mark Strong, a steely British actor, as “a mysterious character,” Mr. England said, who encourages men of the target audience to try ending their evenings differently.

In one commercial, Mr. Strong says, “You never know where Fortune leads.” In another, he urges a millennial to go back into a bar he just left, “fight the coming of tomorrow and make it the kind of night most men can only dream of.” The spots end with the declaration, “Your Fortune awaits.”

MillerCoors worked with Redscout in New York, part of MDC Partners, in developing the Miller Fortune brand and positioning it in the alcoholic beverage market. The creative duties for the campaign are handled by Saatchi & Saatchi New York.

“Where are the opportunities for beer?” asked Claudine Cheever, chief strategic officer at Saatchi & Saatchi New York, part of the Saatchi & Saatchi division of the Publicis Groupe.

“Instead of beer being relegated to tailgates” as part of stereotypical “beervertising,” she said, “where you have to have a party, you have to have sophomoric humor, it could be a mood shifter, a trigger for a change in your night versus ‘you know where it’s going.’ ”

Mr. Strong “personifies the moment you decide to change the night’s direction,” she added, “when you make it a little more interesting, more exciting.”

So, the marketing campaign seems to be to increase your hangover by continuing to drink and drink a high alcohol content beer when your body is telling you that it is time to go home?

Vortex bottle or no?


That will make or break the product

"There's that inflection point that guys see in their nights -- the do-I-stay-or-do-I-go moment, this decision point," says David Kroll, head of innovation for MillerCoors, paraphrasing the lyrics of the great nut Jones of The Clash. "Do I go home and get eight hours sleep, or do I keep the night going? We want to own that moment. We're a bit of an instigator for making that decision."

So, the marketing campaign seems to be to increase your hangover by continuing to drink and drink a high alcohol content beer when your body is telling you that it is time to go home?

Exactly. Just remember to Drink Responsibly.

If you hate Laurence, then don't listen - don't comment. When he co-hosts the B&B show, take that day off ... listen to an old podcast of a Bernstein solo show and jerk off all day.

a friend of mine told me about it and said he'd rather drink a guy named miller's piss before ever drinking fortune again. i think i'll take him at his word.

miller already tried to swindle us with their 'triple hops' charade with miller lite. i highly doubt they can concoct a good craft beer.

MillerCoors even recommends Miller Fortune be poured into and consumed from a rocks glass, where slow and careful sipping/contemplation will allow more nuanced flavors to emerge as it warms.

The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.