http://www.jayski.com/nationwide/nationwide.htm#20140902-nxs

NASCAR and Comcast reach 10-Year series entitlement agreement: NASCAR and Comcast announced a historic agreement that will make Comcast's XFINITY brand the title sponsor of what is now known as the NASCAR Nationwide Series through 2024. The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series' history.
Beginning January 1, 2015, the property will be known as the NASCAR XFINITY Series. XFINITY will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories.
The announcement was made during an event at the NASCAR Hall of Fame - where the sport's history is celebrated every day - and was the first series entitlement sponsorship ever announced at the venue.

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CSFMB 2014 Nascar Pick 'em Champion

We don’t have a trillion-dollar debt because we haven’t taxed enough; we have a trillion-dollar debt because we spend too much. — Ronald Reagan

I wonder if Comcast/Xfinity's new deal to sponsor what's currently the Nationwide Series has something to do with NBC Sports Group taking over the second half of the NASCAR season starting next June.

After all, Comcast/Xfinity is a part owner of NBC these days...

Without a doubt.

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CSFMB 2014 Nascar Pick 'em Champion

We don’t have a trillion-dollar debt because we haven’t taxed enough; we have a trillion-dollar debt because we spend too much. — Ronald Reagan

nationwide gave all their money to jr. they cant afford to support the entire league anymore

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the world will always the world. your entire existence is defined by your response.