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PostPosted: Mon Jan 11, 2016 2:34 am 
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http://www.theage.com.au/entertainment/tv-and-radio/tv-comedy/george-costanza-themed-bar-to-open-in-melbourne-20151231-glx4jz.html

Everybody must like this bar. It must be liked.

A bar themed on the most pathetic character on long-running NBC comedy Seinfeld will open on New Year's Eve in Fitzroy, Melbourne.

Named George's Bar, the venue will feature autographed items, Seinfeld paste ups and a toastie and cocktail menu tailored around jokes from the iconic series.

Co-owner and operator Dave Barrett told Fairfax Media the idea came him because "we really like Seinfeld".

"We came up with the name George's and worked backwards, concept themeing it. George Costanza suits a bar in a lot of ways. The humour around George works," said Barrett who also owns Fitzroy's Laundry Bar.

"So at the moment we've got our toasties menu which has items like The Art Vandalay, The Costanza and The Mom and Pop. We're still finalising the cocktail menu but it will be similar."

Visually, the bar will also have a strong Costanza flavour .

"We'll be continually doing things and layering the theme. When you walk in, the two front doors have two George's quotes 'It's not a lie if you believe it' and 'Everyone must like me, I must be liked'

"There's a whole bunch of autographed photos I've bought that are all in transit, that will all get added to as well."

Barrett also has plans to include Melbourne artists who are inspired by Costanza.

"One guy contacted me last night who lives in Melbourne and who is in the middle of eight different George Costanza paintings. We are talking about doing a show with him."

For all the thought that's going into the homage, Barrett is aware of the risk he's taken.

"Cheesy bars in Melbourne aren't really a thing. After 20 years in this business I think I've figured that out so we're making it a solid bar in it's own right as well."

Details for George's available here: https://www.facebook.com/georgesbarfitzroy.

_________________
Power is always in the hands of the masses of men. What oppresses the masses is their own ignorance, their own short-sighted selfishness.
- Henry George


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