Dr. John wrote:
The mike north morning show has to rank close to the top of the worst radio to ever grace the airwaves of chicago, especially factoring in how much this fuckwad gets paid. Who is/was worse than this pile of shit in primetime no less?
I used to think the Wally Phillips Show back in the glory days of WGN was pretty awful, but I'll say this: at least it made an attempt to identify what its audience was and play to that audience. If you were an older person who wanted directions to O'Hare and tons of weather information, it was probably the show for you.
In my opinion, what makes the current North show such a disaster is that I don't think they have any idea what their target audience is. By adding all the Annie liberal-vs-conservative crap and more of Mike's ranting and raving about societal issues in general, they've alienated much of what was the Score's core audience for 12 years--hardcore Chicago sports fans! In exchange for losing us, who have they gained? As for me personally, I don't know ONE SINGLE PERSON who is not a sports fan who even knows who Mike North is, much less anyone who's not a sports fan and who's made the North show their show of choice in the morning. In other words, this directionless show has lost the sports fans and made no inroads in gaining additional listeners to the Score. I just chuckle when I think back to when they launched this thing and there were some comments that North was seen as another Don Imus. Yeah, right. Way to go, guys.