http://www.robertfeder.com/2018/06/18/e ... wgn-radio/Lou Manfredini promotes self to program director and writes a memo to try to fix WGN, gets bitch-slapped by Dean Richards in a reply-all, all things that happen at normal and healthy radio stations.
Quote:
Here is the text of the email from Lou Manfredini:
Subject: We need to get back on the front porch with our listeners
Good morning all, I don’t have everyones emails but I thought I would start with the ones I have. The Elephant in the room is that we all need to do better! While WGN Radio has never been a station that was built on our ratings, ours stink!
We were built on our relationship with our listeners and sponsors. Moving to new studios is not going to magically change the perception currently being held by our listeners. In my opinion we all need to step away from so much political talk and try and be more friendly. We are all inundated with the political news. Radio, TV, social and on and on. I find myself turning to music when in the car because it’s just too much. No matter what side of the political spectrum you are on, we need to blend in topics and conversations that can be controversial just not about politics.
A recent guest on the morning show said we are all becoming “tribal” and he is right. Taking a side politically is shooting us all in the foot. We are a commercial radio station and Republicans, Democrats, Independents all buy cars and homes, and need a knee injection and a My Pillow.
As we go to 303 let’s use that as an opportunity to redefine who we are as people and a station. These are my views as someone who has been here for over 23 years and have seen all sorts of ups and downs and those idiots that took us down, we rose from that and we can rise again. WGN Radio was built on being a friend, we need to get back to that.
Love you all! Have a terrific weekend!
Take care,
Lou Manfredini
Quote:
Here is the text of the email from Dean Richards:
Wow . . . how to unplug toilets AND programming advice!! Who knew how multi-faceted the Fix-man is . . . ??
Nobody asked for my opinion, but in my 25 years here (and many, many more at other stations in the market), it’s been my experience that every show is different, every host is different and every quarter hour of every single day in the news cycle is different. For me, ONLY talking about recipes on the porch seems irresponsible while the world is burning. For me, it’s relevance, honesty and mostly, HOW I talk about provocative subjects that makes the difference.
Painting with a big brush here (available at Edgebrook Ace Hardware) may or may not make a difference. Aside from that, there are lots of other reasons that might be causing our current ratings dip.
We’ve had them before, we’ll have them again.
meow
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Molly Lambert wrote:
The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.