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 Post subject: Latest Ratings
PostPosted: Wed Jan 23, 2019 11:33 am 
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Mully and Haugh are #5 from 6 to 10 AM, neither Bernstein and McKnight nor McNeil and Parkins crack the top ten in their slots, and I am not sure how to explain Holmes and DiCaro being #6 from 7 PM to midnight.

WGN is #21 overall and WMVP is tied with WFMT at #25. Will they ever shake things up at WMVP?

https://www.robertfeder.com/2019/01/23/ ... /#comments

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For WLIT 93.9-FM — and more than three million listeners to the iHeartMedia adult contemporary station — 2018 ended on a high note.

The final weeks of nonstop Christmas music delivered an eye-popping 13.3 percent share and a cumulative weekly audience of 3,065,800 to Lite FM, according to Nielsen Audio figures released Tuesday.

Lite FM also finished first in mornings with Melissa Forman, middays with Robin Rock, afternoons with Mick Lee, and evenings with Delilah.

“Listening to Christmas music on Lite 93.9 is a real Chicago tradition,” said Matt Scarano, president of iHeartMedia Chicago. “We’re thrilled with the amazing results that ‘The Holiday Lite’ has generated once again.”

The station’s 18th annual Yuletide music marathon began November 8 and continued through Christmas Day. The latest survey period ran from December 6 to January 2.

Note: In accordance with Nielsen’s publishing guidelines, I cannot report actual audience shares other than those for the full week (below). For mornings, middays, afternoons and evenings, I can list only their rankings — not specific shares.

Here are Chicago’s top 30 radio stations from 6 a.m. to midnight Monday through Sunday, as measured by Nielsen Audio from December 6 to January 2, followed by format and average quarter-hour share of listeners age 6 and older (with previous month’s share in parentheses):

1. WLIT 93.9-FM adult contemporary, 13.3 (8.3)
2. WBBM 780-AM/WCFS 105.9-FM all news, 5.3 (5.7)
3. WVAZ 102.7-FM urban adult contemporary, 4.9 (5.3)
4. WOJO 105.1-FM Mexican regional, 4.6 (4.8 )
5. WTMX 101.9-FM hot adult contemporary, 4.4 (4.2)
6. WDRV 97.1-FM classic rock, 3.9 (4.3)
7. WLS 94.7-FM classic hits, 3.6 (4.0)
8. WXRT 93.1-FM adult album alternative, 3.2 (3.4)
9. (tie) WBMX 104.3-FM classic hip hop, 3.0 (3.5); WGCI 107.5-FM urban contemporary, 3.0 (3.3); WSCR 670-AM sports talk, 3.0 (2.9)
12. WKSC 103.5-FM Top 40, 2.9 (2.9)
13. WUSN 99.5-FM country, 2.8 (3.5)
14. (tie) WBEZ 91.5-FM public radio news talk, 2.6 (2.9); WLEY 107.9-FM Mexican regional, 2.6 (2.7)
16. (tie) WPPN 106.7-FM Spanish adult contemporary, 2.5 (2.3); WSHE 100.3-FM adult contemporary, 2.5 (2.8 )
18. WBBM 96.3-FM Top 40, 2.4 (2.1)
19. (tie) WKQX 101.1-FM alternative rock, 2.3 (2.2); WRME 87.7-FM soft rock oldies, 2.3 (2.7)
21. WGN 720-AM news talk, 2.2 (2.6)
22. WPWX 92.3-FM urban contemporary, 1.9 (1.9)
23. WEBG 95.5-FM country, 1.5 (1.4)
24. WCKL 97.9-FM contemporary Christian, 1.3 (1.1)
25. (tie) WFMT 98.7-FM classical, 1.2 (1.0); WMVP 1000-AM sports talk, 1.2 (1.5)
27. (tie) WLS 890-AM news talk, 1.1 (1.4); WMBI 90.1-FM Christian ministry, 1.1 (1.1)
29. WVIV 93.5-FM Spanish contemporary, 1.0 (1.1)
30. WERV 95.9-FM classic hits, 0.6 (0.7)

Here are Chicago radio’s top 10 morning shows from 6 to 10 a.m. Monday through Friday, as measured by Nielsen Audio:

1. WLIT 93.9-FM, Melissa Forman
2. WBBM 780-AM/WCFS 105.9-FM Felicia Middlebrooks and Pat Cassidy
3. WTMX 101.9-FM Eric Ferguson, Melissa McGurren and Brian “Whip” Paruch
4. WOJO 105.1-FM Raúl Molinar, Carla Medrano and Andrés Maldonado
5. WSCR 670-AM Mike Mulligan and David Haugh
6. WVAZ 102.7-FM Steve Harvey
7. WDRV 97.1-FM Brian Sherman and Steve Tingle
8. WGN 720-AM Steve Cochran
9. WLS 94.7-FM Dave Fogel and Kim Berk
10. WLEY 107.9-FM Alberto “El Terrible” Cortez

Here are Chicago radio’s top 10 midday shows from 10 a.m. to 3 p.m. Monday through Friday, as measured by Nielsen Audio:

1. WLIT 93.9-FM Robin Rock
2. WLS 94.7-FM Greg Brown
3. WOJO 105.1-FM Rafael “El Primo Rafa” Bautista
4. (tie) WBBM 780-AM/WCFS 105.9-FM Cisco Cotto and Kris Kridel; WVAZ 102.7-FM Bioncé Foxx
6. WDRV 97.1-FM Bob Stroud
7. WTMX 101.9-FM Lisa Allen
8. WXRT 93.1-FM Terri Hemmert; Marty Lennartz
9. WLEY 107.9-FM Diane “La Patrona” Fong
10. WBMX 104.3-FM Diana Steele

Here are Chicago radio’s top 10 afternoon shows from 3 to 7 p.m. Monday through Friday, as measured by Nielsen Audio:

1. WLIT 93.9-FM Mick Lee
2. WVAZ 102.7-FM Joe Soto
3. (tie) WBBM 780-AM/WCFS 105.9-FM Kris Kridel and Keith Johnson; WOJO 105.1-FM Sylvia del Valle, Jose Gutierrez and Carlos Ivan Paez
5. WTMX 101.9-FM Kevin “Koz” Koske and Jennifer Roberts
6. WDRV 97.1-FM Steve Seaver and Janda Lane
7. WLS 94.7-FM Ron Parker
8. WGCI 107.5-FM Tone Kapone
9. WBMX 104.3-FM Sean “Sonic” Leckie
10. (tie) WKSC 103.5-FM Brady Broski; WXRT 93.1-FM Richard Milne

Here are Chicago radio’s top 10 evening shows from 7 p.m. to midnight Monday through Friday, as measured by Nielsen Audio:

1. WLIT 93.9-FM Delilah
2. WVAZ 102.7-FM Chris Michaels
3. WBBM 780-AM/WCFS 105.9-FM Mariam Sobh; Bob Conway
4. WGCI 107.5-FM DJ MoonDawg (Michael Muniz)
5. WTMX 101.9-FM Chris Reese
6. WSCR 670-AM Laurence Holmes; Julie DiCaro
7. WDRV 97.1-FM Phil Manicki
8. WBMX 104.3-FM Julian Jumpin’ Perez
9. (tie) WOJO 105.1-FM Karen “La Coqueta” Duran; WXRT 93.1-FM Ryan Arnold


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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 11:34 am 
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Were Mully and Hanley, #1?


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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 11:43 am 
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mcneil was very proud about beating WMVP 8 of 10 times in the book. but being the tallest midget isnt always the best thing.


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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 11:50 am 
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Why do we go through this with every Feder ratings report? The 6+ numbers mean very little to WSCR/WMVP and Feder no longer reports on the demo breakdown. Hopefully MAC will be by to summarize the relevant data.

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 11:57 am 
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Zippy-The-Pinhead wrote:
Why do we go through this with every Feder ratings report? The 6+ numbers mean very little to WSCR/WMVP and Feder no longer reports on the demo breakdown. Hopefully MAC will be by to summarize the relevant data.

It's radio. 96% of the people listening are over 50


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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 12:00 pm 
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Kirkwood wrote:
Zippy-The-Pinhead wrote:
Why do we go through this with every Feder ratings report? The 6+ numbers mean very little to WSCR/WMVP and Feder no longer reports on the demo breakdown. Hopefully MAC will be by to summarize the relevant data.

It's radio. 96% of the people listening are over 50

That's a huge underestimate.

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 12:05 pm 
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Interesting ratings period. Most of the radio personalities are going to be on vacation for at least 1 and possibly 2 weeks. Seems that would make grading the ratings difficult.


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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 12:06 pm 
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Tad Queasy wrote:
Mully and Haugh are #5 from 6 to 10 AM, neither Bernstein and McKnight nor McNeil and Parkins crack the top ten in their slots, and I am not sure how to explain Holmes and DiCaro being #6 from 7 PM to midnight.


Bulls Basketball/Bears All Access/Illinois Hoops giving them a boost?

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 12:08 pm 
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Volume of listeners without any demographic breakdown is absolutely useless.

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 12:45 pm 
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Since this seems to be gay revelation week on the board, here goes: I love listening to Deliliah during Christmas season.

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 1:24 pm 
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Serious question: since it is an annual ratings juggernaut, why does not even one other station go all Christmas?

After two days of the Lite, I’ve already had my fill of Mariah Carey and George Michaels.


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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 1:40 pm 
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I seem to recall in the past 2-3 stations played Christmas music.

I'd like to see what the ratings are for that format at the beginning of the run. Is it a slow build to huge ratings or do they immediately see the jump when they flip the switch?

I'm really surprised they don't extend the format another week and cut it off December 30 for New Year's party music. I imagine they would be able to pull another week of great ratings with lots of people still doing Christmas type stuff.

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 2:33 pm 
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good dolphin wrote:
Since this seems to be gay revelation week on the board, here goes: I love listening to Deliliah during Christmas season.


Who doesn't? :lol:

Just Curious, is "Koz" Kevin Koske's real middle name? or just a nickname?

What a comeback for Roselle's very own, Jumpin Julian Perez!

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 2:54 pm 
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Heisenberg wrote:
Serious question: since it is an annual ratings juggernaut, why does not even one other station go all Christmas?

100.3 tried it a few years ago and not since. Come at the king (of playing "All I Want For Christmas Is You" every hour), you'd best not miss.

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 6:28 pm 
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Heisenberg wrote:
Serious question: since it is an annual ratings juggernaut, why does not even one other station go all Christmas?

After two days of the Lite, I’ve already had my fill of Mariah Carey and George Michaels.



93.9 seems to be in a perfect spot on the dial to attract listeners. Buried down near the bottom of the dial so that when grandma and grandpa fire up the radio for the first time in 11 months to get ready for Christmas they only need to go from 89. something to 93.9. It is one of the first stations to come up after hitting seek. There have been others over the years that have tried but I mostly recall those being near the upper end of the dial where it is sometimes harder to find these station or they get bored of hitting seek. I do find myself listening to the Lite when in the car or at work during the season. I dont own a radio at home so it is usually whatever Alexa gives me. I can imagine that it is only a few more years of crazy ratings for them before almost everyone gets Alexa or Hey Google radios.

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 Post subject: Re: Latest Ratings
PostPosted: Wed Jan 23, 2019 6:53 pm 
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I don't think mere dial position has that much to do with it. Everyone in Chicago knows 93.9 is the Christmas station. It's that simple. The rest of the year, they're in the big tied-for-whatever blob of FM radio stations.

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 Post subject: Re: Latest Ratings
PostPosted: Thu Jan 24, 2019 9:36 am 
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The Man wrote:
Heisenberg wrote:
Serious question: since it is an annual ratings juggernaut, why does not even one other station go all Christmas?

After two days of the Lite, I’ve already had my fill of Mariah Carey and George Michaels.



93.9 seems to be in a perfect spot on the dial to attract listeners. Buried down near the bottom of the dial so that when grandma and grandpa fire up the radio for the first time in 11 months to get ready for Christmas they only need to go from 89. something to 93.9. It is one of the first stations to come up after hitting seek. There have been others over the years that have tried but I mostly recall those being near the upper end of the dial where it is sometimes harder to find these station or they get bored of hitting seek. I do find myself listening to the Lite when in the car or at work during the season. I dont own a radio at home so it is usually whatever Alexa gives me. I can imagine that it is only a few more years of crazy ratings for them before almost everyone gets Alexa or Hey Google radios.


Siruis had something like 4-5 different Christmas music stations. There is one for classic Christmas songs, one for more modern Christmas songs, one for country, etc.

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