Training camp is just one element of how the Chicago Bears have been covering the return to the gridiron. Bears vice president of content and innovation Greg Miller wants social media followers to understand what is happening around the organization during these unpredictable times.

The Bears acknowledged their return to the field on July 27 by posting a behind-the-scenes look featuring their head athletic trainer discussing COVID-19 safety protocols and building changes. Touchless entry, thermal mirroring temperature scans and proximity training devices are only a handful of ways in which the team has prioritized its players’ health and safety.

Miller said the Bears will also be paying tribute to an important milestone in their history. With the team’s 100-year anniversary approaching on Sept. 17, they will be putting out a branded miniseries called “1920 Football Drive,” which will rely heavily on training camp footage.

Capturing photos and videos from a distance has brought an added layer of work to the Bears’ production process. Since person-to-person interviews and interactions have been limited due to the NFL’s COVID-19 safety requirements, the Bears have resorted to new measures like GoPro cameras and creating virtual press conference rooms.

“When we got the curve ball of no preseason games, that really allowed us to shift some resources because that was going to be a very heavy lift, especially with the COVID-19 protocols,” Miller said. “Teams produce their own preseason broadcasts so, with that going away, we’re able to focus more on how we’re going to bring the game-day experience to fans that are not going to be at the games.”