Clawmaster wrote:
The board is an outlier, a minute sample size of hapless goofs that are interested in sports talk radio.
Fairly apparent that live sports play by play can drive ratings, you see an uptick in ratings at WSCR during Cubs season, makes sense because it is unique live content that you cannot find elsewhere.
It would seem that you would want your on air talent to be providing unique personality driven content and attempt to appeal to a general audience.
You would then find the most popular local team and attempt to secure their broadcast rights, then build around that interest level and try not to get bogged down in endless chatter that drives away large swathes of listeners, and never have your on air hosts telling people not to listen to your product.
That is why the WMVP model makes more sense at this point in time.
Are you trying to claim July's top rated 10pm show once or twice a week was driven by cubs lead in? No way