It's because regardless of what the LIV "diehards" say, nobody gives a shit about it. It's "sustainable" as long as the Saudis have their DGAF money to throw at it.

Especially here in the U.S., their only hope is to go to markets that don’t have PGA Tour events. I honestly tried to go into with an open mind and I know golf can be slow to begin with but there was way too much down time in between many of the groups.

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2018
#ExtendLafleur
10 More Wins

The U.S. Open this year drew around that number per day. I know they were talking about 250k for the week at Pinehurst.

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Flew too close to the sun on wings of pastrami

It looked like there were 25,000 on 18 Sunday at The Travelers

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2018
#ExtendLafleur
10 More Wins

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Did anyone go to the event in Bolingbrook? I watched two shots on the last hole and turned it off but was surprised the scoring wasn't a bit lower. I have never played that track before but thought there would be more scores in the double digits under par.

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Flew too close to the sun on wings of pastrami

LIV Golf's slogan is Golf, but Louder, but is it?

The Nielsen ratings are out for this weekend, and the ratings for LIV Golf in its individual championship at LIV Golf Chicago were some of the lowest of the season.

Only 89,000 people tuned in on the CW to watch Jon Rahm win the title Sunday, and on Saturday in the second round, which LIV Golf said was its highest-attended round in the United States ever, drew 134,000 viewers on TV.

Those numbers don't include LIV Golf Plus, but regardless, it paints a stark picture of fan interest in the breakaway league that concludes its third season this week at the Team Championship at Maridoe in Dallas.

Also on Sunday, the Solheim Cup drew an audience of 657K, seven times more than those who watched LIV. For comparison, the Solheim Cup ended about 2:45 p.m. ET Sunday, and LIV Golf Chicago concluded at 6:05 p.m. ET, so they weren't competing head to head.

As fans of the game continue to be turned off about discussions of PGA Tour vs. LIV and the ongoing push to bring the top players back together, LIV's TV ratings have yet to take off.

Also with direct competition from college football and the NFL, it's hard to imagine people turning off football to watch LIV Golf, and the numbers show that.

Rahm won Sunday, making $22 million in the process. That's $247 and some change for every viewer who tuned in.

Golfers are some of the highest-paid athletes in the world right now. But as LIV and the Public Investment Fund look ahead to what's next for the league, it's hard to imagine fan interest changing.

With three years of data, people are not tuning in to watch LIV Golf on TV.

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Flew too close to the sun on wings of pastrami