Seacrest wrote:
Curious Hair wrote:
Seacrest wrote:
brucester001 wrote:
I don't even see WMVP listed.
Good Karma stopped subscribing.
How do you even sell advertising?
Very patiently, I guess.
I found this from the Long Island
Newsday:
Quote:
As of Jan. 1, ESPN New York does not subscribe to Nielsen Audio, the company that tracks ratings data and was the longtime basis for listenership comparisons between ESPN and WFAN. The move by Good Karma Brands, which controls ESPN New York, does not come as a surprise.
Craig Karmazin, CEO of Good Karma, told Newsday that dropping Nielsen is part of a company-wide strategy across the country.
He said he does not question Nielsen’s accuracy or methodology, but said his company now focuses more on other measurements, such as podcasts, to gauge its stations’ reach beyond the customary men ages 25-54 radio data.
“It’s outdated to use one form of media to measure a show, especially one that doesn’t reflect the entire listening audience and viewing audience across all the different ways we distribute our media now,” he said. “It’s just not a number that we use.”
So I guess they rely on internal streaming/download numbers? Do they get them notarized or something?
_________________
Molly Lambert wrote:
The future holds the possibility to be great or terrible, and since it has not yet occurred it remains simultaneously both.
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