Ed Sherman on Chicago Business
It's all about finding new opportunities these days. WSCR-AM 670 has hooked up with Comcast and McDonald's for two new initiatives. The station now has a custom-designed Comcast Feedback Zone on its Web site, 670thescore.com. Listeners can interact on various platforms, and Dan Hampton will do a video blog promoting his Comcast Digital Cable Hits of the Week.
For McDonald's, Mr. Hampton and Lawrence Holmes will feature the "I'm Loving it" play of the day on the 10 a.m.-noon show. Each day they'll talk about a play from the previous night they loved. The spot features mentions of McDonald's products & the jingle.
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