Word on the street: The White Sox and Chicagosportswebio.com have reached an agreement to do cross-promotion through advertising at U.S. Cellular Field and on the Internet. Mike North and his business partner David Hernandez met with Sox Chairman Jerry Reinsdorf recently in Arizona to work out the deal. "We are very excited about this because of the great relationship I have with Jerry. This is a big deal," North said. Chicagosportswebio.com made its debut Monday with its all-sports talk format.

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