Do you have a passion for sports but aren't defined by them?

Dr. Kenneth Noisewater · **Posted:** Wed Jul 23, 2014 4:18 pm

Then, it's apparently time for The Game.

I don't get their tagline here.

"There's a new voice in town. For people that have a passion for sports but aren't defined by them."

What is that target market? I have a passion for sports. I have no idea if I'm defined by them. I might be.

This reeks of marketing business school mumbo-jumbo buzzwords. I hate that. There's no synergy in that.

Another slogan that sounds like it could be cool but makes no sense.

Hank Scorpio · **Posted:** Wed Jul 23, 2014 4:22 pm

'Do you live within 30 yards of our transmitter because that is the only way to get a clear signal on our shithole, horse abortion station'

Was a bit too wordy so they had to revise.

spanky · **Posted:** Wed Jul 23, 2014 4:29 pm

Dr. Kenneth Noisewater wrote:

Then, it's apparently time for The Game.

I don't get their tagline here.

"There's a new voice in town. For people that have a passion for sports but aren't defined by them."

What is that target market? I have a passion for sports. I have no idea if I'm defined by them. I might be.

This reeks of marketing business school mumbo-jumbo buzzwords. I hate that. There's no synergy in that.

Another slogan that sounds like it could be cool but makes no sense.

I think it means "I'm really passionate about sports......when my team is good! But if they suck for a few years then I am not defined by sports...."

Sounds like they really think about all sports fans. I like them already.

Dr. Kenneth Noisewater · **Posted:** Wed Jul 23, 2014 4:30 pm

I've been listening most of the afternoon through the stream. The stream crapped out a few minutes ago which is when I heard that ad over and over to be irritated.

I did drive down the street a couple hours ago and the signal crapped out on me.

Darkside · **Posted:** Wed Jul 23, 2014 4:30 pm

Dr. Kenneth Noisewater wrote:

This reeks of marketing business school mumbo-jumbo buzzwords. I hate that. There's no synergy in that.

Rod · **Posted:** Wed Jul 23, 2014 4:52 pm

Dr. Kenneth Noisewater wrote:

Then, it's apparently time for The Game.

I don't get their tagline here.

"There's a new voice in town. For people that have a passion for sports but aren't defined by them."

What is that target market? I have a passion for sports. I have no idea if I'm defined by them. I might be.

This reeks of marketing business school mumbo-jumbo buzzwords. I hate that. There's no synergy in that.

Another slogan that sounds like it could be cool but makes no sense.

I think it means that when I tell you Javy Baez sucks, you won't try to punch me.

Don Tiny · **Posted:** Wed Jul 23, 2014 4:53 pm

Dr. Kenneth Noisewater · **Posted:** Wed Jul 23, 2014 4:55 pm

Joe Orr Road Rod wrote:

I think it means that when I tell you Javy Baez sucks, you won't try to punch me.

Try it.

bigfan · **Posted:** Wed Jul 23, 2014 5:00 pm

he might, but he might be really good.

8675309 · **Posted:** Mon Jul 28, 2014 3:04 pm

David Schuster and I could LITERALLY watch that swing EVEY day.

rogers park bryan · **Joined:** Wed Sep 24, 2008 12:16 pm **Posts:** 81625

I think this slogan can veer across functional areas

Its making fun of sports nerds and trying to get the GUY RADIO audience

Brick · **Posted:** Mon Jul 28, 2014 3:06 pm

Sports suck.

Beebo · **Posted:** Mon Jul 28, 2014 8:40 pm

So... you like sports but you're not a sports stats/Sabremetrics kind of guy?

It's not a well-defined slogan, but think about it: are you a Mike Murphy fan or are you deep in stats minutae?

leashyourkids · **Posted:** Tue Jul 29, 2014 6:16 am

Beebo wrote:

So... you like sports but you're not a sports stats/Sabremetrics kind of guy?

It's not a well-defined slogan, but think about it: are you a Mike Murphy fan or are you deep in stats minutae?

Jesus... are those my only options?

IMU · **Posted:** Tue Jul 29, 2014 6:24 am

rogers park bryan wrote:

Its making fun of sports nerds and trying to get the GUY RADIO audience

Aren't guys like Kap, Haugh, and Tiny the ultimate sports nerds?

rogers park bryan · **Joined:** Wed Sep 24, 2008 12:16 pm **Posts:** 81625

immessedup17 wrote:

rogers park bryan wrote:

Its making fun of sports nerds and trying to get the GUY RADIO audience

Aren't guys like Kap, Haugh, and Tiny the ultimate sports nerds?

Good point.

sinicalypse · **Posted:** Tue Jul 29, 2014 8:02 am

Dr. Kenneth Noisewater wrote:

"There's a new voice in town. For people that have a passion for sports but aren't defined by them."
.

they don't want the american version of these guys shitting up their digital/airwaves... they only want bored semi/successful suburban dads who "know what's really important" like FATHER OF THE YEAR AWARD WINNER david "kap" kaplan. you know, the kind of people stephen colbert calls "it-getters"

Rod · **Posted:** Tue Jul 29, 2014 8:06 am

Beebo wrote:

So... you like sports but you're not a sports stats/Sabremetrics kind of guy?

It's not a well-defined slogan, but think about it: are you a Mike Murphy fan or are you deep in stats minutae?

That's probably what they were trying for. I'm sure there's a better way to say it.

Dr. Kenneth Noisewater · **Posted:** Tue Jul 29, 2014 8:47 am

Do you really love sports but don't really like sports at all? There's a new player in town. The Game...

rogers park bryan · **Joined:** Wed Sep 24, 2008 12:16 pm **Posts:** 81625

Joe Orr Road Rod wrote:

Beebo wrote:

So... you like sports but you're not a sports stats/Sabremetrics kind of guy?

It's not a well-defined slogan, but think about it: are you a Mike Murphy fan or are you deep in stats minutae?

That's probably what they were trying for. I'm sure there's a better way to say it.

To be honest they're just saying "Were not Assholes like the guys on the SCORE"

Rod · **Posted:** Tue Jul 29, 2014 8:58 am

rogers park bryan wrote:

Joe Orr Road Rod wrote:

Beebo wrote:

So... you like sports but you're not a sports stats/Sabremetrics kind of guy?

It's not a well-defined slogan, but think about it: are you a Mike Murphy fan or are you deep in stats minutae?

That's probably what they were trying for. I'm sure there's a better way to say it.

To be honest they're just saying "Were not Assholes like the guys on the SCORE"

That's tough to say when Kap is your FOTS.

rogers park bryan · **Joined:** Wed Sep 24, 2008 12:16 pm **Posts:** 81625

I dont really know Kap

Ive successfully avoided him for the most part

Hank Scorpio · **Posted:** Tue Jul 29, 2014 9:03 am

Beebo wrote:

So... you like sports but you're not a sports stats/Sabremetrics kind of guy?

It's not a well-defined slogan, but think about it: are you a Mike Murphy fan or are you deep in stats minutae?

What if I like Murph and MY GUY!!! John Dewan?

Brick · **Posted:** Tue Jul 29, 2014 9:05 am

What if your entire identity and self worth and name is defined by your college and your college is absolutely horrible at sports?

spanky · **Posted:** Tue Jul 29, 2014 9:06 am

Joe Orr Road Rod wrote:

That's tough to say when Kap is your FOTS.

To be fair, the rest of their faces are definitely made for radio

Hank Scorpio · **Posted:** Tue Jul 29, 2014 9:08 am

Boilermaker Rick wrote:

What if your entire identity and self worth and name is defined by your college and your college is absolutely horrible at sports?

Leave Bucky Chris alone!!!!

Chief Illinimac · **Posted:** Tue Jul 29, 2014 9:26 am

Boilermaker Rick wrote:

What if your entire identity and self worth and name is defined by your college and your college is absolutely horrible at sports?

Think about getting a new identity.

Reared on the Score · **Posted:** Tue Jul 29, 2014 9:26 am

spanky wrote:

Joe Orr Road Rod wrote:

That's tough to say when Kap is your FOTS.

To be fair, the rest of their faces are definitely made for radio

Haugh is conventionally attractive, IMO.

...what? He's better looking than the orange-domed Kap.

(both are tough listens)

Brick · **Posted:** Tue Jul 29, 2014 9:27 am

Chief Illinimac wrote:

Boilermaker Rick wrote:

What if your entire identity and self worth and name is defined by your college and your college is absolutely horrible at sports?

Think about getting a new identity.

Curious Hair · **Posted:** Tue Jul 29, 2014 5:21 pm

The underlying problem with the line is that face of the station/father of the year David Kaplan is a longtime basketball coach/scout, longtime WGN sports reporter, host of a sports talk show on TV, and now host of a sports talk show on radio. His estimable résumé is all I can honestly say I know about him. He is, quite literally, defined by sports.

Do you have a passion for sports but aren't defined by them?

Who is online