Just can their asses. Why aren't they doing weekend shows or podcasts? If they weren't fired, why haven't they done anything since the changes happened? What's the hold up?

i guess he can direct rage at mac... but at least mac has a track record of ratings success mixed in with his warts.... as hub would say... the thing no one is talking about is why is mcknight in a daypart? he is an unremarkable replacement level radio host to use a bernstein term

If the station manager is looking for a culture change to "fun radio" then he needed to fire Goff and Bernstein. I'm curious as to the economics of the re-shuffling and whether the station manager fell for sunk cost fallacy. One could safely assume Bernstein is clearing salary higher than Spiegel and Goff combined. Given the investment in Bernstein the station manager felt compelled to keep him on the radio.

Doesn't really make sense to me but radio people are weird. A guy like Bernstein who has checked out mentally and is pulling down a large salary would've been target #1 to hit the road. He's more talented than Grimace/Goff/Replacement X but his salary in a dying industry is unworkable. Sorry, good luck on future endeavors.

KW, it would be interesting to see the math on the entire venture. This could just be a shoot from the hip, gut instinct move to change the tone of the station. But there is also a financial case to be made given the dynamic between ratings and the rates that advertisers pay.

So, if the combined additions of Doink and Mac raise market share by a decent percent, then the additional short term costs may be covered by the higher ad payments. And of course, guys like Mac will draw in more advertisers.

On the Bernstein front, he has a lot more history with the station, so I don't think one failed experiment was enough to show him the door.

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Hawaii (fuck) You

I thought the story was that Spiegs was living in his parents basement when Mac plucked him from that existence.

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

Boers and Bernstein had their lunch handed to them by MJH. Once MJH disbanded B&B hit their ratings groove when Mac + Spiegs gave them a solid lead-in and ESPN was shuffling around hosts.

Once W+S gelled and started rolling they were consistently beating B&B/B&G in non-Cubs books.

If I was the station manager, I know I'm already bleeding money from the Cubs radio deal. Bernstein, while very talented, is too expensive and can replaced at fraction of the cost. Plus, once Cubs season kicks off you have listeners gravitating to 670 anyways.

Mac is a buddy and I want to bring him in for a station culture change so that's set in stone. But instead of firing Goff and Grimace, I would've kept Parkins and Spiegel together and then paired Mac with Grote.

Grote has chemistry with Mac, adheres to the intended culture change to "fun" and is most importantly cheap.

I like it when you're feisty

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

The only good reason to not jettison Bernsie financially could be that his personal advertisement connections are enough to offset a good part of his contract. I seriously doubt Spiegs and Goff brought a single advertiser in or kept them personally.

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Elections have consequences.

This midday show probably lasts one year; you'll end up with Spiegel and Rozner middays.

Love him or hate him, there is a huge gap between Bernstein and Spiegel. You're paying both of them their contracts either way. Why not give Bernstein a chance to show why he had one of the most successful radio shows in Chicago sports radio history over a guy who already went through 4 partners and even Mac seemingly didn't want to reunite with? Now, keep in mind Spiegel is also a guy who calls in to work multiple times because he loses his voice from a job he cares about more, and he was terrible to Parkins when they started together.

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You do not talk to me like that! I work too hard to deal with this stuff! I work too hard! I'm an important member of the CSFMB! I drive a Dodge Stratus!

If that piece of garbage shows up on the Score, I won't turn on the station at all. Barry has five thoughts, and you will find out quickly that he just repeats himself over and over. Here are those thoughts:

1) The Cubs told you what they were going to do and they did it. You are not allowed to question them ever again.
2) The fans have forgotten that the Blackhawks brought Chicago three championships, so it's ok if they play like crap.
3) Tiger Woods almost won.
4) Baseball doesn't need to change its pace of play. Jon Lester told us that. Just lower ticket prices and build more little league fields, and it will all be ok.
5) The Bears suck top to bottom.

Rinse repeat.

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Hawaii (fuck) You

Didn't one of the industry knowledgeable people here calculate that they had about 5,000 people listening to the Score at peak times? Maybe I am mis remembering. It's not like throngs of people are gnashing their teeth over Score changes.

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

for all the Mr. Sensitive act, there are three women who got sick of that shit very quickly when they got to know him intimately

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

Fighting with management is a sure fire ratings producer over the past 30 years. Its fun for the listeners and provides a greater loyalty to the host.

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

Because even if Bernstein "turns it around" the mid-day wasn't broken. And I'm not going to re-sign him for whatever salary demands he may have unless it's a massive discount.

So I'll need two significant events to occur: 1) Bernstein delivers ratings 2) Bernstein takes a large pay cut

Just rip off the Bernstein band-aid and be done with it. As a station manager I need to hit my numbers. I'd just roll with Spiegs as he was delivering ratings at a lower salary. I don't care about Bernstein's potential or ability to rebound. He's old, bad and expensive. CUT.

No hetero male wants to listen to a sensitive man giving them sports thoughts every day. We want our sport thoughts from real men like a Murph,Mike North or Coppock.

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favrefan said:"Chris Coghlan isn't gonna pay your rent, Jimmy."

Was he really delivering ratings though? Nearly everyone thought that Parkins was the one who was driving the show in a successful way.

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You do not talk to me like that! I work too hard to deal with this stuff! I work too hard! I'm an important member of the CSFMB! I drive a Dodge Stratus!

He was.

Plus it's mid-days. I need cheap talent.

Very true!

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Blackhawk goal, scored by number 20, Al Secord.

Wasn't this line of reasoning dispelled when North used it.

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

That was an awful post full of awful thoughts and cringe-inducing writing

complete with a Wilco reference. god what a douche

You know it pains me to say this but the Score is better with Dan Bernstein at it. He has to be in the correct role as the iconoclast broadcasting in frustration surrounded by his inferiors.

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

I'm an unapologetic Speigal guy.

I realize you have to occasionally live with him playing the role of the guitar player on the stair in Animal House. I find the rest of his work enjoyable.

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

I don't remember really. I am just spitballing.

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Elections have consequences.

Ha,Animal House! It had the greatest movie quote ever.


"May I have 10,000 marbles please?"

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favrefan said:"Chris Coghlan isn't gonna pay your rent, Jimmy."

So you are one of the girls on the stairs?

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Hawaii (fuck) You

I didn't get invited to the party

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

Yep, theory checks out.

Right. It just seems like a big deal here and with the hosts because we are weird, and it is the hosts' livelihood. No one is standing around the water cooler at work talking about Score changes... or if they are, there are very few.

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