So much for hoping the move back to Chicago proper would knock some sense into them. I didn't even like the old logo.

Sure thing, marketing guy.

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Just chillin' like Garret Quillin.

A picture of a 90% empty soldier field would have been a better picture.

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Just chillin' like Garret Quillin.

Pretty sure you're going to see a lot of soccer enthusiasts painting this logo on garage doors and under viaducts. Wouldn't be surprised if it started already...

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I don't remember half the time if I'm hiding or I'm lost

Latin Kings?!?

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There are only two examples of infinity: The universe and human stupidity and I'm not sure about the universe.

Came across Leandro Vilela… I know nothing about soccer but I would watch him do anything. Very nice.

Oh, yeah. That's probably what that is.

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I don't remember half the time if I'm hiding or I'm lost

Just substitute the red for black .

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There are only two examples of infinity: The universe and human stupidity and I'm not sure about the universe.

If someone got a photo.... and put them side by side. That's what Deadspin should have stayed being about instead of drifting into SJW a place to make fun of clueless sports organizations.

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"When people want their version of the truth, they go find it, no matter how baseless their beliefs." -- Ken Rosenthal

Never underestimate the ability of highly paid professionals to do really stupid shit.

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Pretty much.

I didn't mind the apparent runner-up.

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I don't follow Major League Soccer, but it seems to me that the teams have this European ethic right down to using the "FC" designation. And there's actually a team called "Sporting Kansas City". That sounds as if a person who doesn't speak English named the team. It seems very odd and affected.

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General Jim wears Fort Bragg down... to get it!

I don't really care about the kit. Just put a good football club on the pitch. Did I say that right?

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Reality is your friend, not your enemy. -- Seacrest

It is.

It's people trying too hard.

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They wanted to separate themselves from their logo and brand in Bridgeview, as well as the TV show.

It's a stupid logo.

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Yes and no. The team names and badges when MLS started were distinctive and different and nobody liked them so they went the other way. Is Sporting Kansas City worse than the original name of The Wiz? Not the Wizards, the Wiz. Ideally there’s a middle ground, but that’s boring too.

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Quite a bit worst, because nobody beats The Wiz!

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Frank has me on ignore. I know he has an ear infection, but I didn't know he was also blind.

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Yeah I get it. But make it American. Not European.

KC Manginos.

Chicago Grabowskis.

Fun stuff like that that defines America.

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It absolutely is an affectation. They started off with those foofy singular-noun names that were in vogue in the '90s, like the "Dallas Burn" and "Kansas City Wiz," but then the league was kinda circling the drain and did a soft relaunch of sorts where everyone started aping European naming conventions: hence they became FC Dallas, Sporting Kansas City, then added Toronto FC, Cincinnati FC, LAFC, NYCFC, and so on. The dumbest one is Real Salt Lake, which is called that despite the fact that Real Madrid gets its name from being sponsored by the Spanish monarchy and Utah, though certainly not for the Mormon Church's lack of trying, does not have a monarchy.

The weird thing is that the PNW teams all have normal North American names (Portland Timbers, Seattle Sounders, Vancouver Whitecaps) and that region appears to be the league's base of power.

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seems like a couple of teams, Seattle, Atlanta (?) went with the faux Euro approach and it was highly successful (they draw like 10X the Fire), so they are just copying that.

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Reality is your friend, not your enemy. -- Seacrest

Can't shake the feeling that no one from Chicago was involved in the design and approval of this logo, because otherwise someone somewhere along the way would have said "no, that's a Latin Kings logo, please don't do that." Oh, well, Brooklyn yuppies know what's best for everyone, that's why they're there.

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If it's the latin kings logo, they may have a whole new merchandizing angle.

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Reality is your friend, not your enemy. -- Seacrest

Not to show my whiteness, but don’t the Latin Kings have a 5 pointed crown and the Gangster Disciples 6 (or 3)?

curious how much money the branding consultant was paid to produce it

Disciples sport the Star of David. (after their founder btw) Iirc, back in the day the crown was kind of a throw in.

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There are only two examples of infinity: The universe and human stupidity and I'm not sure about the universe.

MLS team names are for the woke who really don't like America but are stuck living here.

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"When people want their version of the truth, they go find it, no matter how baseless their beliefs." -- Ken Rosenthal