Congratulation Jim Pass-Hole! You are about to run the best Chicago Sports Radio station into the ground. Mac will have the last laugh when you are fetching coffee for a country station in Fargo, ND.

There's no need to be so juvenile towards Jim Pastor. Besides, he can't hear you - his ears are snug between the thighs of either Mo Davenport or Traug Keller, as he bounces between the two, trying to justify his job and appease both men simulateously.


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I'd call them the Three Stooges, but I don't want to insult three fine comedians of yesteryear.

Here's a truly comical quote from one of Pastor's bosses, Mo Davenport (from last June):

What is the strategy(ies) behind ESPN Radio’s successes?

You start out with the fundamental premise that one, content is king and then secondly if you serve the consumer--if you serve the listener--then you will have success. It’s a fundamental principal which sort of guides ESPN. How do you continue to serve sports fans? That’s the litmus test--if you’re serving your sports fans then there’s a good chance that you’re also going to be able to make some money down the road. There are times frankly that we won’t worry about the revenue implication. There was no way that we knew that we would be able to make any money at all by having a Sports Center from 5 o’clock until 6 o’clock. But that’s a risk worth taking for us because if it’s a good service and you know the commutes are getting longer why not see if that Sports Center resonates? The one thing that you sort of recognize in radio--I come from a little bit of a TV background.

I’ve been doing TV 25+ years before I came to radio last year this time--I was accustomed to ratings almost instantaneously, next morning. In radio, we have to be patient. You have to go with your gut, you have to if you make a decision this is going to be good content, this is going to be a good service to the consumer and that will eventually allow ratings to catch up and then you as a business will be able to grow.

Just a bump to remind Jim Pastor that he's an asshole.

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Disclaimer: Most of my posts are not suitable for work or home viewing.

The name's Rockmore. Beef Rockmore

I seriously doubt that this will be a good business decision. It may be couched in that but it will not prove out.

Chicago has almost never embraced a syndicated program. Mike and Mike are an exception, not a trend. Also, Greenberg's Chicago history does have something to do with that, along with the historic lack of competition. If Howard Stern could not get ratings, I hold out little hope for Brian Kenny and Colin Cowherd.

When the station no longer gets any ratings, ad dollars will dry up. Lowering your product's quality is almost never a good long-term decision. It's an easy fix to improve the bottom-line for immediate impact.

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You know me like that.

Ya know, I never thought of that. Probably has a TON to do with it.

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@audioidkid

Murph used to thump Mike and Mike on a consistent basis.

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Right, but M&M moved ahead of North. probably due to Greenie's Chicago ties and a lack of competition...the Bear and the Bull anyone?

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@audioidkid

yes they did. It was a decent show imo, and I don't like Murph. Simple formula. One Sox fan, one Cubs fan. Worked very well until stupidity split it up.

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Ба́бушка гада́ла, да на́двое сказа́ла—то ли до́ждик, то ли снег, то ли бу́дет, то ли нет.

I was referring more to their recent trouncings of Mike North.

I didn't mean to imply that they had never had competition.

But that was basically my point. That if/when they have competition, they would not be able to sustain their recent ratings success.

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You know me like that.

Agreed.

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Ба́бушка гада́ла, да на́двое сказа́ла—то ли до́ждик, то ли снег, то ли бу́дет, то ли нет.

Ratings will dry up, and I'll be forced yet again to bounce around trying to find something listenable. MJH worked because the personalities complimented eachother, and they were able to keep eachother in check. I don't imagine the new show having much holding power. Maybe I'll just limit my sprots radio intake to W&S and M&M, and plug in the ipod the rest of the time.

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'Why doesn't the fattest man in the world become a hockey goalie?' - Steven Wright

Maybe you're right. I don't know enough about the radio industry to say one way or the other. I am just basing my opinion on a general understanding of business.

I do know this, however. Sports entertainment programming is not a commodity. As much as ESPN may want to treat it like the pickles on a McDonald's Big Mac where they can save $0.03/ton with only moderately increased risk of salmonella and nobody knows the difference. Bundles or no bundles, national advertisers aren't going to see much value in placing their ads in Chicago on a station's signal that is so ignored that the hosts can hear the echos in their headphones.

Anytime you lessen the quality of something that is quality-driven, you lessen the value.

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You know me like that.

Jim Pastor interview where he is full of crap. interview

I don't really blame them for this but agree with Dr Ken's points. That why I always wondered why they keep 12-2 national. How did Patrick do in that slot?

Yup. Ya know Chicagoans just love a New York guy who spends more time in front of a mirror than your wife does!